Ch.3 Ethics and Social Responsibility
Blog Post Assignment: Post a situation where the company lived up to its social responsibility or a lapse in social responsibility

Snapchat is about communicating with friends and family. Our products let people to express themselves, live in the moment, learn about the world, and have fun together.

- Our products allow users to creatively and authentically express themselves

 -We constantly gather employee feedback, reinventing ways to improve employee satisfaction.

Ch. 2 - Strategic Planning for Competitive Advantage

Blog Post Assignment:  SWOT Analysis for your product

Strengths

More privacy——Snapchat helps users gain more privacy through self-delete,

Weak

Snapchat is not permanent. Pictures are only up for a 24 hour period.

Opportunities

Increased usage of smartphones

Threat

Snapchat has threats from both experienced and new competitors some of them being Twitter, Facebook, Whatsapp

Ch. 1 - Overview of Marketing
Blog Post Assignment:  Mission statement and brief history for your product.

Snapchat which was started by Evan Spiegel, Bobby Murphy and Reggie Brown slowly
emerged into a strong and popular tool in the domain of instant messaging. The special thing was the
messages would appear only for a short time following which it would disappear and it was called Picaboo.