Ch. 15 - Marketing Communications
Blog post Assignment:  Describe your products competitive advantage(s).

Fun is Snapchat competitive advantage. It is the platform where we can truly escape the constant cultural and political turmoil. People need a relaxed social network and as much as the serious one.

Ch.10 - Product Concepts
Blog Post Assignment:  What are the advantages of your products brand name or brand mark?
Watch: BBC Perfume Documentary
https://youtu.be/Cz3_tY6Ld5I

The white ghost-shaped figure that makes the disposable messaging app so distinctive.

The logo symbolizes the impermanent nature of pictures taken on the app. Just like a ghost, you can only see the Snapchat images brief before they disappear.