Ch. 2 - Strategic Planning for Competitive Advantage

Blog Post Assignment:  SWOT Analysis for your product

Strengths

More privacy——Snapchat helps users gain more privacy through self-delete,

Weak

Snapchat is not permanent. Pictures are only up for a 24 hour period.

Opportunities

Increased usage of smartphones

Threat

Snapchat has threats from both experienced and new competitors some of them being Twitter, Facebook, Whatsapp