Ch. 16 - Advertising, Public Relations and Sales Promotion
Watch:  The Real Mad Men and Women of Madison Avenue
Blog Post Assignment:  Post an advertisement that best shows your products most important attributes.

https://www.adweek.com/brand-marketing/snapchats-first-global-campaign-focuses-on-friends/

Ch. 14 - Retailing
Blog Post Assignment:  Describe how your product is best retailed and why. 

Retailers are starting to recognize this behavior and bring Snapchat into that shopping journey.
Some retailers create an event in which customers hashtag their social posts for a chance to win prizes. They require participants to share photos with custom geo-filters for access but not only post any related photo.

https://geomarketing.com/60-percent-of-snapchat-users-send-snaps-of-their-retail-purchases

Ch. 6 - Consumer Decision Making
Watch:  The Merchants of Cool
Blog Post Assignment: What is the evoked set (consideration set) for your product? 

Before people want to use social media, they will consider different companies such as Facebook, Instagram, Snapchat, Twitter, Wechat, etc. 

https://tommytoy.typepad.com/tommy-toy-pbt-consultin/ipos-and-investments/

Ch. 5 - Developing a Global Vision

Watch:  Is Walmart Good For America?

Blog Post Assignment:  What is the global vision for your product. 

Snapchat’s First Global Campaign Focuses on Friends

Snap Inc. is highlighting how friends and family members around the world use Snapchat to keep in touch. This campaign is really about us celebrating friendships and the importance of friendships according to chief marketing officer Kenny Mitchell.

https://www.adweek.com/brand-marketing/snapchats-first-global-campaign-focuses-on-friends/