Ch. 4 - The Marketing Environment
Blog Post Assignment:  What is the target market for your product?

SnapChat has a primary US target market of over 50m 13-24-year-olds, representing their largest user demographic. Globally, 55% of SnapChat users are in the US, with Europe making up the second-largest geographic totaling 33% of all users.

Ch. 11 - Developing and Managing Products
Blog Post Assignment: Describe the development of your product

They developed a notification feature where users could be notified a follower took a screenshot of their story. In 2013, they allow users to take photos and draw or doodle and enhanced friend finder. In September 2016, the company rebranded from Snapchat Inc. to Snap Inc.