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Snapchat is a mobile messaging application used to share photos, videos, text, and drawings. It’s free to download the app and free to send messages using it. It has become hugely popular in a very short space of time, especially with young people. There is one feature that makes Snapchat different from other forms of texting and photo sharing: the messages disappear from the recipient’s phone after a few seconds.
Saturday, August 3, 2019
Ch. 4 - The Marketing Environment Blog Post Assignment: What is the target market for your product?
SnapChat has a primary US target market of over 50m 13-24-year-olds, representing their largest user demographic. Globally, 55% of SnapChat users are in the US, with Europe making up the second-largest geographic totaling 33% of all users.
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