Monday, August 5, 2019

Ch. 6 - Consumer Decision Making
Watch:  The Merchants of Cool
Blog Post Assignment: What is the evoked set (consideration set) for your product? 

Before people want to use social media, they will consider different companies such as Facebook, Instagram, Snapchat, Twitter, Wechat, etc. 


From "The Social/Communications Map"
https://tommytoy.typepad.com/tommy-toy-pbt-consultin/ipos-and-investments/

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Ch. 18 Social media and Marketing  Blog Post Assignment:  Which social media platform does your company utilize best? Snapchat itself ...