Ch. 18 Social media and Marketing 
Blog Post Assignment:  Which social media platform does your company utilize best?

Snapchat itself a social media platform.Snapchat doesn’t work for web users, it is focused entirely on its mobile app. But that doesn’t stop entertainment, automotive, lifestyle, and other brands from reaching out to its millions of users.

Ch. 8 - Segmenting and Targeting Markets
Blog Post Assignment:  Where on the family life cycle is your company positioned to be sold? 

Basically,  Snapchat is positioned at every stage except Older married and Older unmarried. Most users are women from 16 to 24 years old. They will not stop using the product because of the consumer's family status and no charge anything from users.

Ch. 15 - Marketing Communications
Blog post Assignment:  Describe your products competitive advantage(s).

Fun is Snapchat competitive advantage. It is the platform where we can truly escape the constant cultural and political turmoil. People need a relaxed social network and as much as the serious one.

Ch.10 - Product Concepts
Blog Post Assignment:  What are the advantages of your products brand name or brand mark?
Watch: BBC Perfume Documentary
https://youtu.be/Cz3_tY6Ld5I

The white ghost-shaped figure that makes the disposable messaging app so distinctive.

The logo symbolizes the impermanent nature of pictures taken on the app. Just like a ghost, you can only see the Snapchat images brief before they disappear.

Ch. 17- Personal Selling and Sales Management
Blog Post Assignment: What are the steps in the selling process for your product.

1. Go to your Camera screen
2.Tap ‘Filters and Lenses
3. Choose what type of Lens you’d like to create
4. Schedule your Lens
5. Map out the area you want your Lens to cover
6. Double-check all the info on your Lens order
7. Tap ‘Submit'. Once it’s been approved; then, confirm your payment!

Ch. 16 - Advertising, Public Relations and Sales Promotion
Watch:  The Real Mad Men and Women of Madison Avenue
Blog Post Assignment:  Post an advertisement that best shows your products most important attributes.

https://www.adweek.com/brand-marketing/snapchats-first-global-campaign-focuses-on-friends/

Ch. 14 - Retailing
Blog Post Assignment:  Describe how your product is best retailed and why. 

Retailers are starting to recognize this behavior and bring Snapchat into that shopping journey.
Some retailers create an event in which customers hashtag their social posts for a chance to win prizes. They require participants to share photos with custom geo-filters for access but not only post any related photo.

https://geomarketing.com/60-percent-of-snapchat-users-send-snaps-of-their-retail-purchases

Ch. 6 - Consumer Decision Making
Watch:  The Merchants of Cool
Blog Post Assignment: What is the evoked set (consideration set) for your product? 

Before people want to use social media, they will consider different companies such as Facebook, Instagram, Snapchat, Twitter, Wechat, etc. 

https://tommytoy.typepad.com/tommy-toy-pbt-consultin/ipos-and-investments/

Ch. 5 - Developing a Global Vision

Watch:  Is Walmart Good For America?

Blog Post Assignment:  What is the global vision for your product. 

Snapchat’s First Global Campaign Focuses on Friends

Snap Inc. is highlighting how friends and family members around the world use Snapchat to keep in touch. This campaign is really about us celebrating friendships and the importance of friendships according to chief marketing officer Kenny Mitchell.

https://www.adweek.com/brand-marketing/snapchats-first-global-campaign-focuses-on-friends/

Ch. 4 - The Marketing Environment
Blog Post Assignment:  What is the target market for your product?

SnapChat has a primary US target market of over 50m 13-24-year-olds, representing their largest user demographic. Globally, 55% of SnapChat users are in the US, with Europe making up the second-largest geographic totaling 33% of all users.

Ch. 11 - Developing and Managing Products
Blog Post Assignment: Describe the development of your product

They developed a notification feature where users could be notified a follower took a screenshot of their story. In 2013, they allow users to take photos and draw or doodle and enhanced friend finder. In September 2016, the company rebranded from Snapchat Inc. to Snap Inc.

Ch.3 Ethics and Social Responsibility
Blog Post Assignment: Post a situation where the company lived up to its social responsibility or a lapse in social responsibility

Snapchat is about communicating with friends and family. Our products let people to express themselves, live in the moment, learn about the world, and have fun together.

- Our products allow users to creatively and authentically express themselves

 -We constantly gather employee feedback, reinventing ways to improve employee satisfaction.

Ch. 2 - Strategic Planning for Competitive Advantage

Blog Post Assignment:  SWOT Analysis for your product

Strengths

More privacy——Snapchat helps users gain more privacy through self-delete,

Weak

Snapchat is not permanent. Pictures are only up for a 24 hour period.

Opportunities

Increased usage of smartphones

Threat

Snapchat has threats from both experienced and new competitors some of them being Twitter, Facebook, Whatsapp

Ch. 1 - Overview of Marketing
Blog Post Assignment:  Mission statement and brief history for your product.

Snapchat which was started by Evan Spiegel, Bobby Murphy and Reggie Brown slowly
emerged into a strong and popular tool in the domain of instant messaging. The special thing was the
messages would appear only for a short time following which it would disappear and it was called Picaboo.